EQ is instant energy in any beverage, consisting of a blend of essential vitamins, Gingko Biloba and caffeine keeps you going any time, day or night. EQ is all about energy and living the All-American Lifestyle.
EQ is a great addition to your favorite beverage and mixable to your taste. Drop an EQ into water or any drink (alcoholic or non-alcoholic). Let it effervesce and you immediately have yourself an energy drink. Want a light taste? Use less EQ. Need a stronger flavor? Use more EQ! Either way, the concept is easy. Get adventurous and get creative.
The product is a thin effervescent tablet that is sold in foil packets of individual tablets or either tubes of six tablets. Essentially, one can place a tablet or tube of this product in their pocket or purse and immediately have an energy drink available in the short amount of time that it takes for the tablet to dissolve. Try carrying around six cans or bottles of energy drinks and you will see why EQ Labs encourages consumers to "Think Outside the Can."
Initially created by a leading and reputable company that produces flavoring for children's medications throughout the globe, EQ's formula was invented to consist of FDA-approved ingredients that are not as harsh or overbearing as some of the energy drink products on the market, and [rightfully] dubbed the "Smart Energy Drink."
Effervescent products have been appreciated and trusted in European countries for years. During this new millennium, novel products like the EQ Smart Energy Drink® tablet are consistently gaining acceptance and popularity in North and South America. They are penetrating the $8.5 billion energy drink industry at a noteworthy level.
EQ Smart Energy Drink® (effervescent) tablets already enjoys a presence in several thousand national retail outlets, after only 16 months of operation. During this short period of operation, the company has experienced noteworthy milestones. Additionally, distributor agreements with national convenience store chains like 7-Eleven or Rite Aid/GNC, the increasing demand for EQ is already being met. EQ Labs LLC is presently engaged in formal dialogues with other national distributors that will result in product availability in 80% of the Top-100 convenience stores and three of the Top-5 retail pharmacy chains by the end of 2009.
Headquartered in Las Vegas, NV, a city that never sleeps, the product is already in demand on the U.S. West Coast, but equal appeal and demand exists on the U.S. East Coast, in places like Miami, Tampa, and Atlanta. Additionally, college students, truck drivers, and business professionals lust after EQ because they know EQ allows them to work and party for longer periods. When mixed with alcohol, hangovers are almost non-existent. "We've monitored our sales, and have noticed that our sales consistently increase when the season arrives for students to study for final exams. They know and trust it," stated Michael Villa Jr., EQ's Sales Director.
A correlation exists between Villa's statement when comparing the company's sales activity in relation to its earlier advertising and marketing expenditures. As an example, the product was formally introduced to some 36 major university campuses in its early days. College representatives were hired to introduce [give away] samples of the product on their campus across the U.S. "Once we discontinued giving away samples, we were inundated with requests (through our web site) to sell them the product. Last year, during the Spring Break season, we had to hire extra help to adequately respond to these requests, because they wanted to use EQ as a party supplement. That led us to adopt the slogan, 'You Gotta Have It!" said Villa.
Since its founding, EQ Labs, LLC has expended a significant amount of funds to advertise and promote this leading effervescent energy product. National radio commercials have been produced in English, Spanish and Portuguese by Emmy Award winning producer, Reggie LaFrance. During 2007-08, full-page ads appeared in the programs of all major sports publications at the professional and collegiate levels in football, basketball, baseball, and hockey. Additionally, the company's exclusive sponsorship of major competitions in Mixed-Martial Arts, Sumo Wrestling, Beach Volleyball, and auto racing has added value to the EQ brand because the product was advertised nationally in Mexico, as well as being shown on ESPN (which exposed the product to over 25 million viewers). Most recently, representation contracts were secured with NFL All-Pro, Michael Pittman, and NASCAR's Chase Montgomery, who is the youngest winner in Daytona 500 history. In November 2007, EQ Smart Energy Drink® sponsored a driving team in the prestigious Baja 1000, and won the 1st Place Award, and acquired hero status in Mexico. See: EQ Smart Energy Drink Attains Hero Status in Mexico.
"EQ Smart Energy Drink® is in the fast lane. With a management team that leaves nothing to chance, distribution partners that dominate the retail chain markets, a marketing and advertising program that converts skeptics to loyal consumers, and an increasing cadre of successful athletes or public icons to endorse the product, EQ Labs, LLC continues to realize new successes (increased sales) with each new day, as consumers increasingly Think Outside the Can! " - Mo Owens, CEO - EQ Labs.
Management
Maurice "Mo" Owens - CEO
Shaped and molded from the harsh inner-city of Southside Chicago, Mo called the Las Vegas valley home in the early 1990’s and carried with him large aspirations. During his early days in Vegas, he excelled in the field of automobile sales among those who eventually became visual icons of the industry. Mo is considered a "marketing visionary" because of his ability to see beyond the big picture. He has successfully launched and served on the executive management team of several companies, headed investment clubs and managed portfolios for clients that exceeded $30 million in addition to personally generating several million dollars in net sales. As a former professional athlete, Mo has successfully parlayed relationships he established in sports and commerce into viable business opportunities. He has owned and operated businesses and has served as an equity investor in several successful enterprises. One venture had a unique closeness to his heart; a jazz nightclub dubbed One Mo Time, in 1998. His acute passion for jazz is prevalent as he hopes to open another club like it sometime in the future. Mo also takes pride in incorporating many of the values he learned as an Eagle Scout into his professional and volunteer community activities.
Robert H. "Bob" Fain III - COO & VP for Operations
Bob holds a Master of Science degree from the University of Tennessee, with additional coursework at Ohio University. He worked as an administrator in higher education at major universities for over twenty years and served on the board of directors for corporations and the governing boards of professional organizations. He subsequently formed his own company, Patco International Wholesalers, Inc., which manufactured hair care products for export to Latin America, Africa and Europe. Before assuming partnership with EQ Labs Inc., Bob consulted for the University of Nevada, Las Vegas Research Foundation, overseeing the technology management program and serving on the management boards of the institution's joint venture start-up companies. His knowledge and insight has proven invaluable to EQ Labs. Bob has been instrumental in building an excellent company infrastructure while helping transform EQ Smart Energy Drink into a recognizable brand on a global level.
Marvin Cole - CFO & Vice President of Distribution
A resident of Las Vegas, NV since August 1983, Marvin is responsible for orchestrating all logistical operations of the company and shares a critical role involving the science, makeup and substance of the product and its packaging. His tireless attention to detail and methodical thought process enables the company to operate at its most efficient capacities. Additionally, Marvin has executive oversight for supervision of warehouse staff, maintenance of the warehouse, inventory of products and advertisement supplies, and served in the same capacity for ThemBoyz Network, LLC. Marvin employed 15 people for Jantae Appraisal, Inc., an appraisal firm from 1993 to 1998. He also owns and operates Premier Appraisal Service and Property Inspection as a State Certified real estate appraiser in Las Vegas. He is proud of being married for 25 years and the father of two daughters.
Darryl Rouson, VP of Legal Affairs
Rouson - a decorated and accomplished gentleman from Tampa FL - serves as VP for Legal Affairs for EQ Labs Inc. facilitating the legal activities of the company. A Senior Partner of Rouson & Associates, P.A. in St. Petersburg Florida, he has also served as the President of the Fred Minnis Bar Association. In addition to his law practice, Atty. Rouson serves as the elected State Representative in the Florida House of Representatives for District 55, Pinellas, Manatee, Sarasota and Hillsborough Counties. Darryl has worked as a prosecutor in Pinellas, FL who has advanced the causes of a variety of governmental, political, and community organizations. Among these are his memberships on the transition team of Florida Governor Charlie Crist; as a State Constitutional Officer on the Florida Tax and Budget Reform Commission; and, as Chairman of the Substance Abuse & Addiction Task Force for the National Bar Association. His memberships include but are not limited to the Florida Bar Association, the National Bar Association, and the Omega Psi Phi Fraternity, Inc. Darryl holds degrees from Xavier University, and the University of Florida Law School.
