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Stocks to Watch 07-11-08

For Friday, July 11th

EMXC, HCPC, IVIT, WSRA, APII, ITRO

Our Stocks to Watch tomorrow include eMax Holdings Corp. (OTC: EMXC), Heritage Capital Credit Corporation (OTC: HCPC), Invicta Group Inc. (OTCBB: IVIT), Western Sierra Mining Corp. (OTC: WSRA), Action Products International Inc. (NASDAQ: APII) and Itronics Inc. (OTCBB: ITRO).

EMAX HOLDINGS CORPORATION (OTC: EMXC)
"Up 400.00% on Thursday"

Detailed Quote: http://www.otcpicks.com/quotes/EMXC.php

eMax Holdings Corporation (www.emaxcorp.com), recently renamed eMax Worldwide (www.emaxworldwide.com), is a diversified holding company investing in multimedia, entertainment, communication, broadcasting, technologies, real estate, energy and finance industries. You can reach eMax through there new toll free number which is 888-344-EMAX (3629).

EMXC News:

July 10 - eMax Worldwide, Inc. Files 8K to Announce Change of Control and Decision to Not Reverse Their Capital Stock

eMax Worldwide, Inc., previously named eMax Holdings Corporation (OTC: EMXC), announced they have filed an 8K to announce that Dr. Slavoljub Stefanovic and his family is now the new controlling shareholder, President and Chairman of the Board of the company. The filing can be found listed at sec.gov and at our website.

Also, the Board of Directors of the company has decided not to amend the company's capital structure by way of reversing the stock 100:1 as previously announced this year. The company is currently planning for their first annual shareholders meeting for 2008 and will announce the time and place in next few weeks.

Dr. Stefanovic has 35 plus years experience in Finance, real estate, Retail, Import/Export and the Hospitality Industries. Dr. Stefanovic is the President/Founder of the private company, Euro-American Finance Network, Inc. (EAFN). EAFN owns and operates 4 commercial investment properties, 2 lodging facilities, Retail Outlet and Gasoline Station, a Historic Building with 4 units, and an import/export business. EAFN also has bought and sold approximately 600 acres in Georgia and Texas and has been concentrating on commercial development.

Dr. Stefanovic, President, stated, "I have been a very successful business owner and operator and a very hard working person all my life. I will do my best to protect your interests as a shareholder. I am determined to get this company in a positive creative direction and to make money for eMax shareholders. To do this, I am interested in expanding current company operations and further expensing personal capital according to the company's current existing business plan and structure. We hope to do everything possible to increase the financial revenues and asset value of the company over the next year with some very stable and secure investments which we are currently evaluating."

Roxanna Weber stated, "I will remain with the corporation as the Secretary and Director. I am committed to finish the administration affairs of the company which includes the distribution of dividends currently due to the shareholders and we are preparing for mailings now and the closing of all previous business affairs. Dr. Stefanovic and his family are very successful at running multimillion dollar real estate and hospitality related businesses. Family, Friends and shareholders have helped eMax to grow to be a very substantial company today and I am grateful to turn the reigns over to Dr. Stefanovic to help operate the company, to evaluate all future investments and to complete the close of all previous investments with his oversight and intellectual business experience. Dr. Stefanovic has already presented to the company numerous wonderful future expansion opportunities for EMAX and I am very excited for all of the eMax shareholders and their future value in the company."


HERITAGE CAPITAL CREDIT CORPORATION (OTC: HCPC)
"Up 100.00% on Thursday"

Detailed Quote: http://www.otcpicks.com/quotes/HCPC.php

Heritage Capital Credit Corporation, through its subsidiary, Independent Capital Credit Corporation, engages in commercial property lending business. It offers financial services related to real estate market. The company operates through four segments: Commercial Mortgage Lending, Capital Markets, Credit Provider, and Proprietary Technology segments. The Commercial Mortgage Lending segment engages in real estate lending, which includes processing, origination, sale, and servicing of commercial mortgage loans. The Capital Markets segment specializes in off-balance sheet arrangements relating to the securitization of commercial loans. The Credit Provider segment provides credit enhancement feature. The Proprietary Technology segment offers software that provides platform for underwriting, servicing, and securitizing commercial property loans and proprietary loan products. The company was incorporated in 1989 as Executive Telecard Corp. of Florida and changed its name to Automax Group, Inc. in 2001. Further, it changed its name to Heritage Capital Credit Corporation in 2004. The company is headquartered in Wilmington, Delaware.

HCPC News:

July 10 - Heritage Capital Credit Corporation Posts First Quarter Financial Information

Heritage Capital Credit Corporation (OTC: HCPC) today posted limited first quarter 2008 financial information at www.heritagecapitalcreditcorp.com and www.pinksheets.com.

The financial information posted represents the balance sheet and income statement, as of March 31, 2008 and for the 3 months ended March 31, 2008, respectively, for Heritage. This information has been prepared by company management for internal use only from information maintained by the company management and may not comply in all respects with generally accepted accounting principles.


INVICTA GROUP INCORPORATED (OTCBB: IVIT)
"Up 100.00% on Thursday"

Detailed Quote: http://www.otcpicks.com/quotes/IVIT.php

Invicta Group, Inc. operates as an Internet media company. The company provides email broadcasting to travel enthusiasts seeking discounted travel products. It offers a Web site known as Travel Hot Link (www.travelhotlink.com) that has a database of approximately 40 million travel enthusiasts seeking discounted travel products, such as cruise vacations, airline tickets, hotel rooms, car rentals, and packaged tours. The company was founded in 2000 and is based in Ft. Lauderdale, Florida.

IVIT News:

July 10 - Invicta Group Inc. Announces Asset Acquisition and New CEO

Invicta Group Inc. (OTCBB: IVIT) has closed on the acquisition of the assets of City Book Savings (www.citybooksavings.com) from IMAGE Worldwide, Inc. (OTC: IMGW). City Book Savings is a high-end 4-color glossy direct mailing market book. William Forhan, CEO and Chairman, Richard David Scott, President, and Mercedes Henze, Secretary, all resigned from the board and elected Paul Sorkin as President, CEO, and Chairman Invicta Group. William Forhan stated, "We believe Paul Sorkin's marketing experience will be of great value in expanding Invicta's current operations, along with bringing more great products to cross sell customers. Paul will also be able to cross sell all IMAGE Worldwide products also with Invicta." Paul Sorkin stated, "Invicta will see great cost savings on marketing by hiring IMAGE Worldwide to become the marketing firm of Invicta."

Mr. Sorkin has served as CEO and General Counsel at IMAGE Worldwide, Inc. from 2007 to the present. From 2005 to 2007, Mr. Sorkin served as CEO and General Counsel at Image Nationwide, Inc. From 1996 to 2004, Mr. Sorkin served as COO and General Counsel at S & B Collectibles. Mr. Sorkin holds a B.A. degree from the University of Illinois (1993) and a J.D. degree from Chicago Kent College of Law (1996).

ABOUT CITY BOOK SAVINGS

City Book Savings is a high-end 4-color glossy direct mailing market book. Each book is a 4" x 6" perfect bound hard cover publication featuring magazine quality ads providing an image conscious demographic with incentives to frequent some of the most exclusive businesses in a city's affluent areas. City Book Savings offers 100% saturation of local neighborhood markets via direct mailing. The Company also offers documented return on investment results for clients and methods to help track each advertisement's success. Chicago is the first market for City Book Savings and a number of other cities and states are being planned for the expansion.

ABOUT IMAGE WORLDWIDE, INC.

IMAGE Worldwide, Inc. (OTC: IMGW) is a full service interactive multimedia marketing and advertising agency. IMAGE is vertically integrated with properties including a concert/nightclub venue, fashion/entertainment magazine, high-end direct mailing book, IT solutions company, along with other promotional and marketing companies. IMAGE utilizes a combination of different forms of media and promotions to help clients showcase and market their IMAGE in print, internet, event planning, radio, and TV.


WESTRN SIERRA MINING CORPORATION (OTC: WSRA)
"Up 80.00% on Thursday"

Detailed Quote: http://www.otcpicks.com/quotes/WSRA.php

Western Sierra Mining Corp., a development stage company, engages in the acquisition, development, and mining of mineral properties. Its subsidiary, Western Sierra Inc., engages in the gold and other precious mineral mining on a gold bearing placer deposit located in the Sierra Occidental Mountains in the state of Sonora, Mexico. In addition, it has a joint venture with Minera La Escuadra, S.A. (Escuadra) to process and market the minerals in approximately 35,000 tons of ore that was extracted by Escuadra from a mining property called El Picacho. It also has an option to purchase the mining rights to a mineral concession called Pirita, Mexico. The corporation operates in Mexico. The corporation has its principal executive offices in Lake Havasu City, Arizona.

WSRA News:

July 10 - Western Sierra Mining Announces Acquisition of Mining Properties in Arizona

Western Sierra Mining Corp. (OTC: WSRA) officially announced to shareholders that the Company has successfully executed a definitive material agreement with GoldRiver Exploration, Inc, whereby Western Sierra has acquired exclusive mining rights to eight ore bearing properties in the Bradshaw Mountain region of Central Arizona.

The recently finalized acquisition includes noted properties with extensive mining histories and precious metal ore bodies that are geologically well documented, including The Sun Gold Group, The Big Chief Group, The Oro Cache Mine, The Eagle Mine and The Treasure Gulch Mine. Based on historic geologic assessments, collective proven gold reserves for the properties are estimated at 100,000 ounces (Au) with probable reserves of 400,000 ounces (Au), in additional to proven and probable reserves of silver totaling approximately 1,000,000 (Ag).

Together with the completion of this acquisition and the recent engagement of PCAOB member accounting firm of Moore & Associates, Western Sierra management is working to value the mine group acquisition for accounting and reporting purposes in accordance with Generally Accepted Account Principals (GAAP) and industry norms. It is anticipated that this valuation information will be completed and released to shareholders within the next week.

Michael Chaffee, CEO & President of Western Sierra Mining, commented, “We are thrilled to have formalized this transaction that will, when valuation calculations are completed, undoubtedly provide significant per share value to WSRA shareholders, significantly improve the Company’s balance sheet and provide management with meaningful short-term production possibilities to propel the company into revenue generating status.” He continued, “With the initial stake hold firmly in place, management will begin planning for preliminary exploration in the 3rd quarter while continuing to evaluate other properties that will expand total proven and probable reserves.”


ACTION PRODUCTS INTERNATIONAL INCORPORATED (NASDAQ: APII)
"Up 60.00% on Thursday"

Detailed Quote: http://www.otcpicks.com/quotes/APII.php

Action Products International, Inc., together with its subsidiaries, engages in the design, manufacture, and market of educational and non-violent branded toys, crafts, gifts, and activity products. The company offers wooden toys, action figures, play-sets, activity kits, and various playthings based on non-violent, educational, and fun topics, such as space, dinosaurs, science, and nature. Its brands include Curiosity Kits that encompass various craft activity kits; I Dig Excavation Adventures, which let children imagine they are dinosaur hunters, archaeologists, and treasure seekers; Space Voyagers line that combines vehicles from the space programs of the past, present, and near future; Climb@trons that are interplanetary robots, which climb up, down, around, and upside down with vacuum technology and auto reverse action; Jay Jay the Jet Plane Wooden Adventure System specifically for children aged two to five based on the animated series; and Kidz Workshop, which includes the EZ Build projects that promote confidence-building and fun-to-assemble for children of ages seven and above. The company sells its products through a network of manufacturer representative firms and an internal direct-sales department to various retailing channels, such as specialty retailers, museums, toy stores, gift stores, craft stores, hobby stores, theme parks, attractions, zoos, aquariums, catalog companies, Internet retailers, and educational markets primarily in the United States, Canada, the United Kingdom, Korea, Kuwait, Japan, Spain, Australia, and New Zealand. Action Products International was founded in 1977 and is headquartered in Orlando, Florida.

APII News:

July 9 - Action Products Appoints Jae Hong to Lead Marketing Efforts

Leading Toy and Crafts Marketer Strengthens Leadership Team

Action Products International Inc. (NASDAQ: APII) announced the appointment of Jae Hong as its Director of Marketing. Mr. Hong holds a BA from University of Pennsylvania and is a classically trained consumer packaged goods marketer starting his career with Procter & Gamble and then gaining his children's products expertise with children's art and craft category leaders such as Prang Dixon-Ticonderoga and Crayola. He has launched over 30 new product lines and is adept in the disciplined process of brand and category management and introducing consumer-focused innovative products. A painter and sculptor himself, Mr. Hong brings an unparalleled passion, intellect and pedigree to lead Action's marketing and product development team.

"Jae brings a strong foundation of marketing and new product development experience that will be pivotal in accelerating the growth trajectory of Action's market share in the children's toy and crafts categories," notes Ron Kaplan, CEO of APII, Action's parent company.


ITRONICS INCORPORATED (OTCBB: ITRO)
"Up 50.00% on Thursday"

Detailed Quote: http://www.otcpicks.com/quotes/ITRO.php

Itronics, Inc., through its subsidiaries, operates as an environmental process technology company. It engages in photochemical recycling and related silver recovery; liquid fertilizer manufacturing; and providing technical services to the mining industry. The company operates in two segments, GOLD'n GRO Fertilizer and Mining Technical Services. The GOLD'n GRO Fertilizer segment offers fertilizer manufacturing, photochemical recycling, and silver refining services. It sells photochemical silver concentrators, silver, and liquid fertilizers, as well as provides photochemical management services. This segment serves organizations in photo-processing, printing, x-ray, and medical fields, as well as specialty agriculture markets, which includes vegetables, fruit and nut trees, and wine and table grapes, golf courses, and turf farms. The Mining Technical Services segment provides mineral project planning and technical services to the mining industry. It offers services in the areas of mining, geology, mining engineering, mineral economics, material processing, and technology development. This segment also provides management support, mineral project development, ore reserve and material balance reviews, expert assistance in contract dispute or litigation, and mineral economics and cost studies. It serves the U.S. and foreign mining companies, public utilities with mineral interests, state agencies, the U.S. and foreign governments, and the United Nations and the World Bank. The company sells its products in Arizona, California, Colorado, Idaho, Nevada, Oregon, Rhode Island, Washington, and Utah. The company was founded in 1987 and is based in Reno, Nevada.

ITRO News:

July 10 - Itronics First Half 2008 Sales up 39 Percent, Including a 35% Increase in GOLD'n GRO Fertilizer Sales and 64% Increase in Silver Sales

Itronics Inc. (OTCBB: ITRO) (Frankfurt: ITG.F) (Berlin: ITG.BE) reported that first half 2008 sales were $1,914,000 compared to $1,374,000 in the first six months of 2007, a 39 percent increase. Second quarter 2008 sales were $1,261,000 compared to $841,600 last year, a 50 percent increase.

GOLD'n GRO liquid fertilizer sales were $1,560,400, up 35 percent in the first half of 2008. Second quarter sales were $1,114,900, a 50 percent increase over the 2007 second quarter. Fertilizer sales growth achieved in the first half is expected to continue in the second half of the year as on-going fertilizer demand is at historical highs and is continuing due to global shortages of food grains. Demand for the environmentally beneficial GOLD'n GRO liquid fertilizers is being driven by increased effectiveness, which improves the economics for the crop grower customers during a period of high and increasing fertilizer prices.

Silver sales were $198,000, up 64 percent in the first half. Second quarter sales were $81,000, a 56 percent increase over 2007. The Company is continuing to develop and implement its silver refinery expansion plans.

Photochemical Services sales were $71,300, down 19 percent over the prior year first half. Second quarter sales were $36,700, a 14 percent decline from the 2007 second quarter. The Company began servicing a new wholesale customer in the second quarter and expects to expand service to this customer as the year progresses. Photochemical Services sales are also expected to increase in the third quarter due to delivery of a new Photochemical Silver Concentrator to a customer.

Itronics Mining Technical Services sales were $84,200 in the first half, a 1170 percent increase over the prior year first half and a 210 percent increase over 2007 full year sales for this division. Sales in the second quarter were $28,400, a 1,593 percent increase compared to 2007 and a four percent increase over 2007 full year sales. The increase in Technical Services sales is expected to continue as the Company increases its focus in this sector.

Itronics expects to report full financial results for the first half on August 14 when it files its Second Quarter Form 10-Q. The Company expects to report an increase in gross profit and a reduction in operating loss in a strong continuation of improved operating results achieved in the first quarter.

The Company recently announced that it is proceeding on schedule with the GOLD'n GRO Guardian deer repellent fertilizer registration in 11 key states. Registration has been received for Nevada, Rhode Island, and Utah. The Company plans to have spray kits available for testing in the second half of July. The product can be purchased at 800-368-1865.

"Silver prices, fertilizer demand and prices, and gold prices are at all time highs," said Dr. John Whitney, Itronics President. "Itronics, with its innovative photochemical recycling technology that completely converts the waste stream to pure silver and environmentally beneficial, high quality GOLD'n GRO liquid fertilizers, is benefiting from these strong markets," said Dr. Whitney. "On-going sales growth, incremental expansion of Silver refining, continuing successful acquisition of spent photoliquids to support GOLD'n GRO fertilizer manufacturing, and completion of the first GOLD'n GRO Guardian Deer Repellent registration with the U.S. EPA, is a result of continuing successful implementation of the Company's eight part long term growth plan."

 

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