Sport Endurance, Inc.
(OTCBB: SENZ)
Detailed Quote: http://www.otcpicks.com/quotes/SENZ.php
Hot SENZ News This Week!
"Sport Endurance Projects $7.4 Million in Sales
Through 2011 with Sales Expected to
Surpass $38.7 Million by 2013"
(See Full Story Below..)
New SENZ Analyst Report!
The company today announced that a new Research Report has been released by Pax Adamas Equity Research which has given an implied valuation for Sport Endurance of approximately $0.60 to $2.00 per share. To read the full report click below:
http://www.sportenduranceinc.com/pax-report
Publisher's Note:
Yesterday, Sport Endurance announced projected revenues of $7.4 M through 2011 with revenues that should surpass $38.7 M by 2013. These are excellent growth numbers for SENZ in the exploding market for energy-boosting nutritional supplements.
Today, the company got an implied valuation of approximately $0.60 to $2.00 per share from Pax Adamas Equity Research in a research report they issued. After that new came out SENZ's trading volume when through the roof with more than 3M shares traded today was up almost 17% during the day. Toward the end of the day there was some profit taking but we think this presents a nice entry level for OTCPicks.com members for tomorrow.
Sport Endurance is among the first in the exciting Liquid Gel Cap field within the nutritional supplement market and is well positioned with it's products to gain serious market share in the coming months and years. Additionally, earlier this week the company announced that they have hired a national sales force to market the Company's unique Liquid Gel Cap products to distributors and retailers across the nation which should dramatically boost the company's sales and distribution channels.
SENZ is an compelling company with great business and revenue opportunities ahead of it. We urge members to do your homework on it right away. We expect a nice bit of volume over the next few days based on the recent news and the research report and valuation on the company which was issued today.
Recent SENZ News:
August 11 - Sport Endurance Projects $7.4 Million in Sales Through 2011and that number is Expected to Surpass $38.7 Million by 2013
Sport Endurance, Inc (OTCBB:SENZ), a health supplement company, announced today that the Company management expects to generate over $7.4 million in sales of its revolutionary Liquid Gel Cap products through 2011. Management believes these figures will surpass $38.7 million in revenues by 2013.
Revenues will be derived from sale of the Company's breakthrough dietary supplements, including; 8 Hour Energy Liquid Gel Caps, Creatine Liquid Gel Caps, Natural Sleep Aid Liquid Gel Caps.
"We are confident that we will meet or exceed these sales projections," said Robert Timothy, CEO of Sport Endurance, Inc. "Our supplements for building muscle mass, providing 8 hour energy supplements, and sleep aids have been reduced to a tiny gel cap size, represent a revolution in dietary supplements. Our Company is among the first in the exciting Liquid Gel Cap field."
Taking into consideration the unique superiority of our products, the explosive growth of the energy supplement, and energy shot market, and our distribution partnerships and sales force, we believe that these estimates are actually quite conservative."
The market for energy-boosting products has ballooned by more than 400% over the past five years. Sales have grown from $1.2 billion in 2002 to an estimated $6.6 billion in 2007. Market research firm, Packaged Facts, also projects that the energy supplement market will reach $9.3 billion by 2011.
Company Overview
 Sport Endurance, Inc. develops, manufactures, markets, and distributes, quality dietary supplements products throughout the United States.
They believe that improved heath contributes to, and promotes a higher quality of life. It is thier goal to improve health by providing quality and effective nutritional supplements with thier state of the art liquid gel cap delivery system.
All Sport Endurance brand products are manufactured within the USA in FDA inspected facilities.
Thier primary focus is on three areas of health that most directly impact the lives of most Americans; energy/weight loss, muscle growth and maintenance, and sleep aid/relaxation.
Corporate Strategy
Sport Endurance is the first to market with a pharmaceutical grade gel cap form of the increasingly popular energy drink and energy shot product. The Company’s product line includes three primary products focused at the largest and most profitable segments of this “dietary supplement” market.
The market for energy drinks/shots alone topped $2 billion in sales last year. This market began over a decade ago with large 16oz –to- 20oz, soft-drink type “energy” drinks such as Monster, Rock-Star and others, evolving to the most popular energy drink/product on the market currently, the 5-hour energy shot. The next evolution of this product is the gel cap.
Sport Endurance has invested heavily in its marketing and distribution strategy, delivering its products to more than 35,000 retailers over the next 90 – days. The Company has contracted with the distribution firm which handles North American sales for 5-hour energy and expects to be placed in nearly 100,000 retail locations over the next 12-months. In addition, the Company will begin advertising on Television and in mainstream print media during the second phase of this massive marketing/distribution push. This is expected to drive sales revenue and earnings exponentially over the next several quarters.
Sport Endurance, Inc. (OTCBB : SENZ) plans to grow its business during the next 2 –to- 3 years by fully penetrating and developing the market for its three primary supplement/sports nutrition products, while continuing to develop other dietary supplement products in their pipeline, targeting the retail “food & diet industry” nutrition & supplement consumer market segment. As a niche component of the supplement market, the energy drink (sports supplement) market is a multi-billion $$ marketplace that has quickly and dramatically evolved during the last decade and we believe the gel cap is the next logical evolution for these products.
Market Positioning
The market for energy-boosting beverages has ballooned by more than 400% over the past five years. Sales have grown from $1.2 billion in 2002 to an estimated $6.6 billion in 2007. Market research firm Packaged Facts, also projects that the Energy Drink market will reach $9.3 billion by 2011.
This market is very much lifestyle driven, especially by young, image-conscious adults, who see these products as a kind of fashion accessory. Early in energy product history, athletes were the primary consumers. In today’s world, athletes are still a strong target market. However, the consumer base for energy drinks has now expanded beyond that of simply athletes. From Clubbers, Video-gamers, Extreme Sports enthusiasts to everyday sleep deprived parents looking for a pick me up in the morning while at home or work – these “dietary-supplement” products have gone mainstream.
Strategic Implementation Summary
Sport Endurance Liquid Gel Caps are unique because all 3 of the products are first to the show as a pharmaceutical grade, high quality supplement, coupled with the Company’s massive marketing and distribution plan. SENZ is poised to take market share away from the Energy Drink and Energy Shot markets, similar to what Energy shots did to Energy Drinks. Yes, we believe the Company will compete against Energy Drink and Energy Shot giants Red Bull, Monster, Rockstar and 5-hour Energy – and do very well. In addition to this there are close to 300 energy drinks/shot companies that saturate the market, whereas SENZ is the only mass produced, mass marketed high-grade gel cap sports nutrition supplement on the market. In order to compete with the big boys and fight off the smaller competitors SENZ has developed a complete product line designed to fully penetrate its target market. Attaining just a 10% market share over the next 5 years, SENZ could potentially generate in excess of $500 million in revenue annually.
The Global Market
Sports Nutrition and High Energy Supplements
• The global market for sports nutrition products increased from $27.8 billion in 2007 to an estimated $31.2 billion in 2008. It should reach $91.8 billion by 2013, a compound annual growth rate (CAGR) of 24.1%.
• Sports beverages have the largest share of the market and were worth $24.9 billion in 2007. This is expected to increase to $27.8 billion in 2008 and $87.0 billion in 2013, for a CAGR of 25.6%.
• Sports food currently represents the second-largest market segment, generating $1.8 billion in 2007 and an estimated $1.5 billion in 2008. This should reach $2.5 billion in 2013, a CAGR of 10.8%.
Products
Sport Endurance is committed to providing the most comprehensive and cutting edge nutritional system available. All of thier products can be taken individually for specific reasons or combined to create an overall optimal health strategy. Their 3 proprietary products focus on what we believe are the basics and building blocks of overall health. Those being: Strength and Endurance, Sleep and Energy.
Sport Endurance Sleep Aid helps you get the rest you need which benefits one’s learning and memory, metabolism and weight, mood, cardiovascular health and strengthening the immune system. Our sleep aid product complements our creatine product. Building muscle takes a lot of concentrated effort and exercise. Since you have to put so much effort into gaining muscle, you want to make sure you feed your body right, use the right supplements, and get enough sleep to really have your workouts pay off.
Along with our sleep aid and creatine products is our amazing Sport Endurance 8-Hour Energy. Formulated with ingredients that work with your body to increase metabolism, maintain energy, burn fat, increase self confidence and have a more positive attitude and energetic approach to life.
Sport Endurance products all use a state of the art soft gel capsule delivery system allowing rapid absorption, no calories, no taste and quality assurance.
Creatine Max Liquid Gels
 Creatine (Kre-Alkylyn)
Kre Alkalyn is scientifically proven to be better than “Regular” Creatine. Everyone knows that creatine monohydrate is a proven muscle building, strength enhancing and performance boosting supplement. It’s one of the few supplements that does work.
There are two big problems with Creatine, you have to take a lot and the conversion to creatinine which is toxic. To make serious gains with creatine, it needs to be taken many times during the day… at doses of 15 to 20 grams (sometimes even more) per day. And you need to start with a “loading phase” of 30 or 40 grams per day for the first five to seven days.
For a lot of people this much creatine leads to problems like:
• Stomach discomfort…
• Diarrhea…
• And the famous “creatine bloat” where you retain a lot of water…
Kre Alkalyn Creatine fixes this problem because it’s more easily absorbed into your muscle cells because it is Ph balanced (more on that in a moment). So with Kre Alkalyn Creatine you don’t need to do any loading phase… and 1 Gram of Kre Alkalyn is equal to a whopping 10 GRAMS of regular creatine monohydrate. In other words, you can start seeing results from your very first use when you use kre alkalyn… instead of having to wait to see results like you do with “regular” creatine.
When creatine supplements were tested after mixing with any liquid, most of it rapidly converts to the by-product “creatinine.” Which means two things:
1. There is very little pure creatine left to get to your muscle cells where it’s needed (only 10-20% of the actual amount you’re taking). But worse is…
2. After the creatine converts to creatinine… it’s a toxic substance capable of causing even more nasty side effects like stomach cramps, bloating, diarrhea, water retention, dehydration, headaches… and potential liver and kidney problems.
In a nutshell: because Kre Alkalyn is “Ph balanced” to be “immune” to the ph levels of your stomach acids and other parts of your digestive system… it does NOT break-down into the toxic substance creatinine before it reaches your muscle cells. It’s 100% stable and 100% bio-available.Which means you can take less Kre Alkalyn and still get the same muscle building and strength enhancing effects of much, much more creatine. That’s why 1 Gram of Kre Alkalyn is equal to 10 grams of Creatine Monohydrate.
Energy Liquid Gels
 Herbal supplements are often an overlooked part of the health arena, but utilizing an herbal remedy can often be the linchpin in solving energy problems. Everything from the little boost needed to focus and ace that big presentation or a continual input of energy that answers the demands of everyday life can be the key factor for motivation, improved concentration, success, happiness, and good health.
Based on historical records, herbal medicine dates back over five thousand years to Ancient Sumeria. However nearly every civilization on Earth has kept herbal remedies on hand, especially to boost and maintain energy levels. In fact, many widely available pharmaceuticals have long histories as herbal remedies. Most modern drugs contain synthesized products from plants, so it should be no surprise that herbal supplements are key to having the greatest energy potential.
Herbal solutions for energy are a wise, yet ancient, choice to combat fatigue; instead of dreading the day, one can greet it head on. Herbal energy supplements such as those contained in Energy Liquid Gel capsules are natural alternatives to the caffeine in soda or coffee drinks, which are usually loaded with sugars and other unwanted components that can add fat to the body.
Integrating an herbal energy solution into the daily routine is easy, and requires little effort. Herbal energy supplements contain all the benefits of natural plant products, providing balance, stability, and harmony in the body. Many herbal remedies that directly impact energy can also have other beneficial effects, like treating pain, lowering cholesterol levels, increasing metabolism, promoting speedier healing, boosting the immune system, and so on.
In other words, just one herbal supplement for energy can have other positive effects on health besides providing constant, stabilizing energy throughout the day. Coordinating multiple herbal energy supplements can create positive and long-lasting resistance to fatigue and weariness.
Sport Endurance has formulated an amazing blend of herbs using ingredients that work with your body to increase and maintain energy. Formulated with Amino Acids, B-Vitamins, weight loss and energy providing ingredients, Sport Endurance’s 8 Hour Energy softgel capsules are Energy with a new attitude!
Relaxation & Sleep Aid
 At the end of a hectic day you may find it difficult to release the stress you’ve built up. As a result, sleep is unsatisfactory and you take out your tension on others. Relaxation Support can provide you with all natural stress and anxiety reduction without the side effects of prescription medication.
Relaxation Support does not bind to the benzodiazepine receptors that would cause sedation, yet has the relaxing qualities that have been demonstrated in both animal and human studies. In addition, Relaxation Support normalizes hormone levels associated with stress induced weight gain and eating behavior. Stress has been shown to play a significant role in a variety of conditions, including a cause of being over weight or obese.
The brain is closely involved in the regulation of every body’s function. Old saying “All maladies come from nerves” is constantly confirmed by the studies of biological effects of stress, fatigue and anxiety. On the other hand, conditions of the body can positively or negatively affect mental capacities. Mental alertness, sharpness of perception and mental health in a broad sense may be regulated the environmental factors and nutrition.
Herbal remedies were traditionally utilized to combat undesirable effects of stress, sleep disturbances, apathy, chronic fatigue.
Persistent sleep problems and chronic fatigue frequently indicate the disturbance of circadian biological rhythm, the internal clock that regulates periods of rest and activity, as well as many other body functions. Herbal remedies, used properly and combined with healthy diet and exercise, may help adjust, restore and maintain circadian rhythms.
Obtaining restful and sustained sleep is fundamental to health and well being. Sport Endurance’s Sleep Aid uses natural ingredients formulated to gently encourage a state of relaxation, replenish nutrients that help the body cope with stress and improve sleep. These ingredients work together to help you relax before bed, sleep soundly during the night and wake-up feeling refreshed in the morning.
Other Recent SENZ News:
August 9 - Sport Endurance Hires National Sales Force - Company Initiates Aggressive Sales Strategy
Sport Endurance, Inc. (OTCBB:SENZ), a health supplement company, announced today that it has hired a national sales force to market the Company's unique Liquid Gel Cap products to distributors and retailers across the nation.
Sport Endurance Liquid Gel Cap products including; its 8 Hour Energy Liquid Gel Caps, its Creatine Liquid Gel Caps, and its natural Sleep Aid Liquid Gel Caps, represent a revolution in health field dietary supplements. The Company is among the first to manufacture and produce these health and nutritional supplements in the form of Liquid Gel Caps.
Sport Endurance's Distributor sales force will be a key component in the Company's overall marketing and sales strategy, which will include an aggressive advertising saturation campaign utilizing both traditional and new media outlets. The targeted ad program will include a national TV and radio advertising campaign, as well as a campaign targeting popular social networking sites such as Twitter, Facebook, MySpace, and other lifestyle-oriented sites geared towards individuals interested in healthy, endurance building , products.
The sales force will focus on large regional outlets, national retail stores, grocery chains, independent retail and grocery locations, as well as regional and national distributors. By implementing this strategy, the Company expects gross sales to total in excess of $7,500,000 through 2011.
"A product is only as good as the sales force behind it," stated Robert Timothy, CEO of Sport Endurance, Inc. "Our Liquid Gel Cap products are revolutionary, and now we have the right sales apparatus and strategy to put them in the hands of customers nationwide. We will continue to grow and expand the Company sales force in coordination as we reach and/or exceed our sales projections of over $7.5 million through 2011."
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