GreenCell Inc.
(OTCBB:GCLL)
Publisher's Note:
The company has
identified two strategies for growth beginning with the methods and technology to significantly cut the
materials costs of O2 sensors while end running all the existing patents. The same technology has
applications in other applications.
SenCer Inc., GCLL's partner, has developed a ceramic composite material called UltraTemp™ based upon ceramic fiber/ceramic matrix combinations. Several blends have been developed with high purity oxide and carbide chemistries. These materials have exhibited excellent thermal and temperature stability as high as 1800°C. The physical pore structure and fiber physiology have allowed an unprecedented bond when coatings of high purity oxide and metals are placed on the surface and co-fired with the composite.
The company using these ceramic fiber/ceramic matrix combinations is targeting longer term revenue growth in the fuel cell market. The development of energy efficient, environmentally friendly fuel cell technologies. GreenCell’s ground breaking technology
solves the two most persistent problems in fuel cell design – cost and durability – by replacing
expensive platinum conductors with co-fired proprietary ceramic conductive layers. Management
believes they can generate commercial (non-government) revenue from fuel cells within 4-6 years. The fuel cell market is anticipated to deliver exponential growth over the next 15 years as fossil fuels
are phased out in transportation applications.
New business models for this industry are emerging, where customers will have the option of buying
or leasing a fuel cell power unit. Fuel cell technology has garnered tremendous support and interest
all around the world in the past few years because of its huge market potential, the fact that there is
no adverse impact on the environment and radically more efficient potential than current available
power sources. Fuel cells are complex, interactive systems that require a holistic approach
to their development. The design, material choice and the manufacturing process must be taken into
account to deliver an end product that performs effectively, efficiently and affordably. GCLL
possesses all these attributes and has positioned itself for rapid growth.
Further, it is much more
attractive for a company to have gone through a direct public offering versus a reverse merger as
GCLL has. It can make it more attractive to raise capital and create meaningful long-term wealth and there is not the existing shareholder baggage that one gets going public through a reverse merger.
Looking at the chart, since August 25th the stock price has risen from around $.45 to as high as $.90. The chart is forming an ascending triangle and we strongly anticipate an upside breakout to occur perhaps as early as tomorrow's trading session.
Do your homework on GCLL fast and put them on your watchlists and looking for a trading opportunity in the very near future.
Financial
Snapshot:
Business: |
High Temp Composite Ceramic Applications
|
Exchange: |
OTCBB |
Symbol: |
GCLL |
Market Cap: |
23.82M |
Last Trade
Price (9/5/11): |
$.75 |
GreenCell Inc. (OTCBB:GCLL)
Detailed
Quote: http://www.otcpicks.com/quotes/GCLL.php
Company Overview
GreenCell is engaged in a joint venture with SenCer Inc. to develop, commercialize and market SenCer's UltraTempTM ceramic composite materials for Home and Transportation applications. GreenCell has identified multiple industries with significant commercial applications with potential revolutionary results. Some of the many applications for this technology are SOFC Fuel Cells, Igniters, Braking, Oxygen Sensors, and Ceramic Heaters.
Technology
GreenCell's Core Technology
SenCer Inc. has developed a ceramic composite material called UltraTemp™ based upon ceramic fiber/ceramic matrix combinations. Several blends have been developed with high purity oxide and carbide chemistries. These materials have exhibited excellent thermal and temperature stability as high as 1800°C. The physical pore structure and fiber physiology have allowed an unprecedented bond when coatings of high purity oxide and metals are placed on the surface and co-fired with the composite.
UltraTemp's unparalleled qualities enable new applications that previously have not been possible.
GreenCell's Ceramic Igniter Technology
UltraTemp™ and its ability to bond any ceramic or metal conductor would be ideally suited for use as a small systems igniter. Not only would the materials strength and durability be superior to existing Silicon Carbide (SiC) based igniters but it would be lower in cost to these igniters. The cost would also be much less than some of the newer offered technologies (silicon nitride - Si3N4). Since any resistance metallic ink can be tailored to the surface of UltraTemp™, no expensive power supplies would be needed and designs could be fabricated to any AC or DC voltage levels and resistances. Shape dependency tied to specific ceramic technology immediately goes away and simple as well as complex shapes with intricate patterns are possible. Since coatings can be overlayed, hermetic coatings are possible and SenCer Inc. has already developed a thermally matched pure glass and glass ceramic coating. These would be especially useful in any damp or corrosive environment as well as for advanced lifetime capabilities.
GreenCell's O2 Sensor Technology: Automotive Oxygen Sensor
This technology has already been used to produce a ceramic based heater similar to the 
commercial Japanese automotive heater as well as some first O2 circuits during a fuel cell demonstration program. The graph of the response of these O2 heaters is shown against the leading Japanese company. The response characteristics are identical to the current O2 heater.
The proposed oxygen sensor would contain a thick film sensor containing the heater and ion conductor layer as a leaded insert. The layer would be inserted into a precut flange that would subsequently be glass bonded using a seal glass technology. This design will fit into the current thimble housing and lends itself to automated manufacturing. GreenCell already has developed a high temperature seal coat which is stable to 1400°C and can be masked around the sensor element. Proprietary electrode technology is already developed to replace platinum and SenCer has ink production facilities at its disposal. Padding and brazing technology is already established. The following drawings show the design and concept.
GreenCell's Fuel Cell Technology
The proposed Fuel Cell Design stack design utilizes the same basic technology as proposed for the oxygen sensor. Proof of concept has been completed through a program funded by the New York State Energy Research Agency (NYSERDA). Most of the base concept work was done during this feasibility study and they were encouraged by the results. Although final fuel cell output was not demonstrated, earlier work on an inert anode cell showed it's potential output at 2-3 times existing technology. Further work is now needed to provide exact aging and power output data as well as to simulate the best design. The following UltraTemp™ properties show the materials direct relationship and advantages to the new fuel cell design.
How Fuel Cells Work
Fuel cells generate electricity from an electrochemical reaction in which oxygen (air)and a fuel (e.g. hydrogen) combine to form water. There are several different types of fuel cell but they are all based around a central design. The electricity produced can be used to power all sorts of devices, from cars and buses to laptops and mobile phones. The by-product heat is also used in some applications, for example to keep houses warm.
What they describe as the fuel cell itself consists of a so-called fuel cell stack. A stack is basically built up of a number of individual cells.
Each individual cell within this stack has two electrodes, one positive and one negative, called the cathode and the anode. The reactions that produce electricity take place at the electrodes. Every fuel cell also has an electrolyte, which carries electrically charged particles from one electrode to the other, and a catalyst, which accelerates the reactions at the electrodes. The electrolyte plays a key role. It must permit only the appropriate ions to pass between the anode and cathode. If free electrons or other substances could travel through the electrolyte, they would disrupt the chemical reaction.
• Complete development of their future products as working prototypes
• Complete internal and external testing of their future products
• Demonstrate the advantages of their products to targeted industry users or applications
• Market GCLL's future products by demonstrating their effectiveness at OEMs within a simulated environment
• Fabricate an initial design
• Further develop and perfect a conductive ink system that will provide high life cycle
• Develop and perfect their Ceris based technology
• Interface thier marketing efforts to end user OEMs and end users;
• Provide a written evaluation and input to OEMs for final design
• Fabricate their final shape and refine their design process for their OEM customers to develop:
(a) standard shapes based upon the OEMs input and specifications; and
(b) develop additional shapes on an as needed basis to fulfill an OEMs individual specifications
• Develop the testing software, otherwise referred to as a Cycling and Gas Ignition Bench Software, which simulates the OEMs environment to conduct testing that reveals the usage time of their future products
• In conjunction with the above step, write a standard set of software based test programs that will conform to CSA requirements and test: (a) igniter timing; (b) aging; (c) voltage; (d) calculated resistance;
(d) temperature; and (e) oxygen level performance;
• CSA Testing will be conducted upon their final product design at CSA authorized facilities for final certification of the finished product to the OEM;
• Their Chief Technology Officer will conduct a final assessment of the manufacturing process in conjunction with: (a) manufacturing an initial lot of their individual future products; and (b) the patent design for the Ceris technology based patent for each of their future products and ancillary process patents;
• GCLL and SenCer will jointly file patents with the United States Patent and Trademark Office
• Once suitable OEM candidates are ready to adopt their technologies and conduct testing, they will complete a portable prototype station to present their produce and technologies at the OEMs place of business for their evaluation;
Market for GCLL's Technology
The Market for Ceramic Igniters
SenCer Inc. has had several discussions with original equipment companies for the ceramic igniters. It is expected that a rapid commercialization of the UltraTemp™ igniter in a $600 million dollar global market can be achieved based upon addressing the industry need. There are an estimated 4 million gas fired furnaces produced by the OEM's each year. The igniters cost $8-$10 each as a complete unit. Therefore, the igniter market for just new gas furnaces (which is a small portion of the overall igniter market) is $32-$40 million with a total overall market of approximately $600 million per year. Through the use of the proposed advanced ignition and sensing system, a reduction in home fuel energy reduction could be as high as 30%. The direct result of this development will be to offer better energy management, a safer environment for consumers, and a lower liability to original equipment manufacturers.
The Market for Oxygen Sensors
Global automobile production is currently 71 million vehicles per year. Each vehicle has an average of 2 oxygen sensors per bank of cylinders. Air quality legislation mandates tighter emission controls and the number and complexity of oxygen sensors is increasing. Recent legislation in the United States doubled the number of oxygen sensors in each vehicle. As these vehicles age (80,000 - 100,000 miles) every oxygen sensor will have to be replaced. We estimate the global market for oxygen sensors including Tier 1 OEM supply and aftermarket to be greater than 8 billion dollars per year and growing.
The Fuel Cell Market and General Information
Evidence suggests that commercialization of the fuel cell began in 2007. This belief is based on the increase in manufacturing capability, decreasing costs and the increasing number of OEM tie-ups which took place during the year. Fuel cell technology is being pulled into the market by concerns over climate change, air pollution and dependence on imported fuel, and by the consumer-led demands for longer product run time and greater power requirements in portable devices.
As a technology fuel cells are highly efficient, offer a reduction in greenhouse gas (GHG) emissions, and are modular, allowing a scalable approach to increased power requirements, Currently, fuel cells are relatively expensive (due to platinum content) and there are a number of issues outstanding in terms of research, development and demonstration, codes and standards, fuel infrastructure and distribution.
Over the past three years the industry has seen an annual growth rate of 59% in fuel cell units delivered, with some 12,000 new units shipped during 2007. Fuel Cell Today estimates that the current global manufacturing capability for fuel cells is over 100,000 units per year, with a quarter of this coming from companies whose business activity is exclusively the development of hydrogen and fuel cell technologies.
Market Drivers
Climate change
GHG emissions come from a range of sectors with current data from the European Union showing nearly one third from the production of energy and a fifth from transportation. Due to their efficiency gains and use of less carbon intensive fuel, the commercialization of fuel cells could provide significant cuts in GHGs emitted from energy production, buildings and transport, making them a key target for government support.
Energy costs and security
The geopolitics of oil has come under intense scrutiny over the last decade. With oil prices breaking $140 per barrel in 2008, an unthinkable level even three years ago, and with the costs of exploration and extraction rising, diversification of energy supplies is high on the agenda. While hydrogen, the primary fuel for fuel cells, does not itself exist in any natural form on Earth, it can be made from a wide range of sources including wind and solar.
Urban Pollution
Transport is one of the most important sources of atmospheric urban pollution. Although some cities are tackling this issue with policies such as low emission zones or even banning the use of internal combustion engines in certain applications. We expect to see increasing legislation in this area.
Transportation
In the automotive arena, a number of different factors should help to push sales of fuel cells. Legislation is widely mentioned in the press, particularly in the form of the Californian zero emission vehicle (ZEV) mandate, which quantifies minimum numbers of zero emission vehicles which must be sold annually in California. Fuel cells also have the potential to be more fuel-efficient than their competitors and, in the long-term, this may prove to be the biggest driver for real sales of this technology.
Production of fuel cell powered light duty vehicles has grown considerably in 2007, with around 250 new units introduced and 800 units now deployed worldwide. Several of the major automotive OEM's have made significant announcements on fuel cell vehicles in 2007. Chief among these are Honda and General Motors who each announced that they would be leasing 100 of their fuel cell cars to customers in the next year. Both of these projects are very promising as they should lead to wider customer acceptance.
Demonstration Projects are likely to continue for th next two years while larger-scale deployment of thousands to tens of thousands of LDVs should occur within the next 8 years. GCLL anticipate greater and greater pressure originating from the geopolitics of oil as well as GHGs to accelerate fuel cell vehicle development and production beyond today's expectations. There is no question that on a global level it will take up 5-12 years to make substantial strides in the total fuel cell infrastructure from generation to distribution to end user. However as pressures mount the amount of investment and technical resources will grow exponentially and companies like GreenCell will move the industry forward.
"We believe that our SOFC technology will meet all transportation criteria at a much lower cost, with rapid start up, less specialized fuel and with longer life expectancy."
Company Chart
GCLL has really only started to actively trade in the last few weeks and is already making great progress in starting to get the attention of traders and volume is steadily rising.
Looking at the chart, since August 25th the stock price has risen from around $.45 to as high as $90. The chart is forming an ascending triangle and we strongly anticipate an upside breakout to occur soon.
Upside trading volume has been outpacing the downside negative volume and the MACD and stochastics indicators are looking strongly bullish. The bullish indicators coupled with an ascending triangle breakout pattern forming we expect a likely upside breakout to happen soon if not in the next trading session.
Take a look at GCLL and do you homework fast as we like this company and it's prospects moving forward.
Recent GCLL News:
August 31 - Market Advisors, Inc. Issues Report on GreenCell Inc.
A research report has been issued by Market Advisors, Inc. "Fundamental Analysis for Today's Investments" on GreenCell Inc. To view our report, please visit www.marketadvisorsinc.com.
According to the report, because it appears the lows are now in place, investors are looking at beaten down areas to profit from and we could also have a new bull market beginning. Confirmation that this has likely not occurred would be a retest of the established lows in place and a subsequent penetration of the lows on a closing basis. With this in mind we have identified GCLL.OB as a strong candidate for growth and we have established an intermediate-term target price of $1.40.
About GreenCell Inc.
GreenCell Inc. (OTCBB:GCLL), founded in 2009 and headquartered in Orlando, Florida is engaged in a joint venture with SenCer Inc. to develop, commercialize, and market SenCer's UltraTemp(TM) ceramic composite materials for home and transportation applications.
About Market Advisors, Inc.
Officers of Market Advisors, Inc. have been in business since 1983 and have provided stock market research for their clients since 1985. Company officials have often been quoted in a wide array of financial publications such as the Wall Street Journal, Investors Business Daily, Barron's, Forbes Magazine and The Dick Davis Digest to name a few.
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