Attitude Drinks Inc.
(OTCBB: ATTD)
Breaking News Alert!
"Attitude Drinks Receives First Shipment of
Vanilla Flavored Phase III Recovery Drink"
(See Full Breaking News Story Below)
Publisher's Note:
ATTD is our latest Trade Idea. The company came out with news about the release of their new Vanilla Flavored Phase III Recovery Drink. Obviously the market liked the news as the stock was up 45% on Friday with a huge surge in volume.
We think you will see a lot of activity in the coming week or two with ATTD and we think this move on Friday is just the beginning. If ATTD pulls back a little Monday morning we think it could be a great entry point for OTCPicks.com members. Put ATTD on your watchlist and do your homework on ATTD today!
Attitude Drinks Inc. (OTCBB: ATTD)
Detailed Quote: http://www.otcpicks.com/quotes/ATTD.php
Financial Snapshot:
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Business:
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Sports Beverage Market
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Exchanges:
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OTCBB
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Symbol:
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ATTD
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Current Price (1/7/11):
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$.035
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Breaking ATTD News:
January 7- Attitude Drinks Receives First Shipment of Vanilla Flavored Phase III Recovery Drink
To Begin Filling Orders From Newly Signed National Distributors
Attitude Drinks (OTC.BB:ATTD - News), an innovative beverage brand development company, announced today that it has received its first truckload of Vanilla flavored Phase III® Recovery, the world's first shelf-stable, real milk recovery drink developed exclusively by Attitude Drinks. Attitude Drinks now can begin to fill orders for both Chocolate and Vanilla Phase III Recovery from its newly signed distributors. Product distributors include High Five Distributors, Sand Dollar and Great State/Blue Coast, which cover markets in New York City, Florida and New England, respectively.
Roy Warren, CEO of Attitude Drinks, said, "We continue to receive very positive preliminary results from sales of our Chocolate Phase III recovery drink in Palm Beach County Fitness centers and select drug, grocery and convenience stores in New York City. We have averaged or exceeded about four cases per month with our chocolate flavor only in fitness centers throughout South Florida, and are now excited to add our highly anticipated flavor, vanilla, to the coolers."
Warren added, "We continue to implement a distribution strategy that is focused on the fifteen largest markets for beverages in the United States and will continue to pre-sell in four sales channels: grocery, convenience, drug and specialty sports and fitness. We are also in the process of developing key working partnerships with regional direct store delivery beverage distributors in the U.S. We look forward to announcing additional distribution partnerships in the near future."
Company Overview
 Attitude Drinks Incorporated is an innovative beverage, brand development and marketing company with a focus on delivering experiential, functional and healthful beverages. Attitude’s competitive advantage lies not only in its innovation but in its experienced and highly professional team who provide expertise in beverage innovation, market/trade introduction, product implementation, and marketing initiatives.
Along with strategic partnerships and strong market positioning, Attitude is committed to identifying new space and opportunity in an ever evolving energy drink market. The result? Distinguished brands with unmistakable brand quality.
Attitude remains a premium brand development company providing beverages that meet the uncompromising high standards of the consumer. Encouraging potential and achieving long-term profitable growth drives the Attitude team to making the best use out of each opportunity. That opportunity began with Vis Viva™, Attitude’s first developed brand launched in February ’08. With Attitude’s sights set on the premium energy drink and functional beverage categories, Vis Viva™ is to be followed by products currently in the exploration and development stages.
Product
Phase III® Recovery
Attitude Drinks is proud to announce the launch of Phase III®‘Recovery’, a revolutionary, innovative sport and fitness recovery drink melding the unparalleled benefits of milk, nature’s most perfect food, with the very latest scientific research. Using patented technology, this cutting edge recovery drink is the only to offer 100% USDA Grade 'A' Real Milk, the most recognizable source of protein to the tired body. Additionally, formulated with an optimal scientific balance of carbohydrates to protein essential to physical recovery, Phase III® ‘Recovery’ is truly cutting edge and in a league of its own.
Phase III is reduced sugar, low fat, grade A flavored milk that features 29% less sugar and more than 2 times the protein of regular chocolate milk. In creating this revolutionary drink, we filtered out lactose and much of the sugar naturally found in low fat milk. While Phase III has no protein added, the concentrated mineral and nutrient rich milk provides 35 grams of protein and the taste and mouth feel of low fat chocolate milk. This process enables strategically balanced protein and carbohydrate levels and fortification with a robust list of nutrients and electrolytes. Phase III is packaged in 14.5 ounce re-sealable, environmentally “green” bottles.
Investor Highlights
Phase III Recovery can currently be found in over 100 retail outlets around New York City and in Brevard and Palm Beach Counties in Florida. These include drug stores, fitness centers, colleges, groceries and bagel shops. Seventeen Walgreens stores have authorized Phase III on an individual store basis. Phase III is also available online, and sales are beginning to grow in that area.
Key Distributors:
Sand Dollar Distributors LLC. is a rapidly expanding, exclusively non-alcoholic premium distribution system in Florida and once the largest Red Bull distributor in the Southeast, Sand Dollar services over 3,500 stores including convenience, nutrition, drug and grocery. They currently range in locations from Sebastian to Key West, Florida.
Great State/Blue Coast Beverages, which carries a reputation as one of the leading beverage distributors in the Boston and New Hampshire markets among C-stores, is responsible for the distribution of several successful brands.
High Five Distributors, which is the master distributor for Power Ball Energizing Juice, currently services 3,000 retail stores within the New York Metro Area.
 Attitude Drinks Inc. has recently arranged a sponsorship with Olympic snowboarding gold medalists Kelly Clark and Seth Wescott. Clark, a two-time Olympic medalist in halfpipe, is widely considered one of the greatest female representatives of the sport. The Vermont native has won every major snowboarding title and event in the history of the sport including the U.S. Open, Olympics, Winter X Games and others. Wescott, the first and only gold medalist in snowboard cross, is widely considered the sport's gold ambassador around the world. The Maine native is a four-time U.S. National champion, three-time World Championships medalist and eight-time Winter X Games medalist.
Phase III, the world's first shelf stable, real milk recovery drink. Phase III is a reduced sugar, low fat, grade-A flavored milk recovery drink that contains 29 percent less sugar and more than two times the protein of regular chocolate milk. It is a rich and creamy milk recovery drink that delivers 35 grams of naturally occurring protein. In creating this revolutionary drink, lactose and much of the sugar naturally found in low-fat milk, is removed using a patented ultra filtration process. Attitude Drinks' proprietary process enables them to deliver scientifically balanced protein and carbohydrate levels as well as fortification with a robust list of nutrients.
"Unlike nearly every other competitor on the market, Attitude Drinks' Phase III uses real milk, tastes great and leverages cutting edge science to give any athlete who drinks it the best recovery experience possible," said Lewis Goldberg, Managing Director of KCSA Strategic Communications. "Attitude Drinks' management team has built a solid foundation to create a national brand, drive tremendous sales and really provide a world class product to the market."
Attitude Drinks has selected KCSA Strategic Communications as its integrated marketing and communications firm of record. KCSA Strategic Communications is the only corporate communications firm in the nation that integrates investor relations, public relations and marketing services. The firm's customized programs and strategic counsel create communications solutions for public and private companies allowing them to effectively reach their desired audiences and achieve their business marketing goals. KCSA will be designing and launching a new website for Phase III which will integrate social media, user generated video, training tips, store locators, scientific research to support the recovery value of milk-based drinks, and a wide range of other functionalities. Additionally, KCSA will conduct a grass-roots public relations campaign designed to educate the athletic community about the value of milk-based recovery drinks and to drive direct sales.
Company Chart
Here's what we are seeing with ATTD's chart...
• We see growing interest in the stock which is suggested by the recent increase in volume
• The stock is currently trading well above its 13, 50 day moving averages.
• Stochastics indicator trending higher but is not overbought showing a bullish trend.
•The MACD is trending higher and just recently crossed above the zero line suggesting a bullish move.
Management
Roy Warren – Chief Executive Officer
Roy G. Warren was a founder of Bravo! Brands in 1996 and its President and Director. Appointed to CEO in 2000, he remained in that position until April 30, 2007. When appointed CEO, Mr. Warren redirected the company and focused the company’s attention and resources toward developing domestically branded, single serve flavored milk. Roy is credited with having the vision to identify milk as a beverage rather than a “food”, and was leader of the Bravo! Brands team who pioneered shelf stable milk in America. In August, 2005 he successfully completed a master distribution agreement with Coca-Cola Enterprises (CCE). Mr. Warren founded Attitude Drink Company, Inc, in May 2007. Roy is 53 years old, has three adult children and lives with his wife, Martha, in North Palm Beach, Florida.
Niki Fuller - Vice President, Brand Manager
Niki Fuller joined Attitude Drink Company, Inc. in October, 2007 as a member of the marketing team and currently holds the position of VP, Brand Manager. Her experience in brand management at Bravo! Brands Inc. and a clear understanding of the innovative beverage industry enables her to be a dedicated, confident supporter and catalyst of Attitude’s mission. Her belief in corporate innovation lies in an understanding that at the end of the day, the value and strength of each company lies in its people and brand power. She is also responsible for PR compliance and ‘day-to-day’ execution of each brand. Mrs. Fuller lives with her husband and two children in North Palm Beach, FL.
Bill Fowler - Vice President, Controller
Bill Fowler joined Attitude Drink Company, Inc. in November 2007 and currently holds the position of Vice President, Controller. Previously, he served as the Accounting Manager at Bravo! Brands and has worked in various accounting capacities in small and medium size businesses. Mr. Fowler has an MBA from the University of Utah, B.S. degree in Accounting from the University of Tennessee, and a B.S. degree in Finance from Florida Atlantic University. Additionally, he has over 20 years service as an officer in the US Air Force, with duties in operations and various headquarters staff positions including the Pentagon and NATO.
Debbie Lieblong - Vice President Corporate Services
Debbie graduated with a Bachelors of Science Degree in 1977 and joined Attitude Drink Company, Inc. September 2007 as Office Manager. Prior to joining Attitude, Debbie worked in various positions with companies such as Bravo! Brands Inc., Unilever, Slim•Fast, and was Human Resource Director for the Palm Beach County Health Care District after spending 14 years in retail management. Debbie is responsible for the corporate office related activities, including records retention, corporate travel, mailroom/shipping and office supply management.
Tommy Kee – Chief Financial Officer
Tommy Kee rejoined Attitude Drink Company, Inc. in April, 2010 as Chief Financial Officer. He graduated with an MBA from the University of Memphis and a B.S. degree in accounting from the University of Tennessee. Before joining Attitude, he was Chief Accounting Officer and Chief Financial Officer for 4 years with Bravo! Brands, Inc. Previously, he served as VP Finance/CFO for Allied Interstate, Inc. in the West Palm Beach area. Earlier, he served as CFO and Treasurer for Hearx Ltd., a West Palm Beach, Florida public company. He also served 18 years as International Controller and Financial Director with the Holiday Inns, Inc. organization in Memphis and Orlando.
John L. (Jack) Shea – Executive Vice President, Sales
Jack Shea is Executive Vice President of Sales for the Attitude Drink Company. In this position, he is responsible for development of distributor networks and sales for Attitude products. Additionally, he is tasked with initiating and developing new business opportunities.
Previously, Mr. Shea served as Director of Business Development, Allied Brands for Bravo Brands. He was Vice President of Sales and Marketing for Tea Systems International (Liquid Tea Concentrate production and sales), Vice President Sales and Marketing, MVT Inc. (Motion Lenticular Point of Purchase material sales), and COO/General Manager, Halewood International / USA, Inc. (Beer, Wine and Spirits importing, sales and distribution.) Mr. Shea started in the beverage industry as a routes salesman for Joyce Beverages/New York which was the largest 7UP bottler in the US. He was General Manager when the company was sold in 1992.
Mr. Shea holds a Bachelor of Arts degree from Iona College in New Rochelle, NY.
He is active in various ministries in his church and the community.
Mr. Shea resides with his wife and two sons in Mamaroneck, NY.
Craig Peters – Executive Vice President, Operations and Production
After enjoying 20 years of quality assurance and manufacturing operations experience at Quaker Oats and Unilever/Slim Fast, Mr. Peters became the QA Director for Bravo! Brands Inc. in 2006. Mr. Peters is responsible for day to day operations and quality assurance with regard to production, planning and quality systems as well as office and warehouse operations at Attitude Drink Company, Inc.
Advisory Board
Jeffrey R. Stout, Ph.D., Chair
Jeffrey R. Stout, Ph.D., FACSM, FNSCA, CSCS is currently a Associate Professor and Director of the Metabolic and Body Composition Laboratories in the Department of Health and Exercise Science, at the University of Oklahoma. Dr. Stout is a Fellow of the American College of Sports Medicine, former President of the International Society of Sports Nutrition and Vice President of the National Strength and Conditioning Association. Dr. Stout has published over 100 research studies that focus on nutrition, exercise performance, muscle function and body composition in young to older populations. Furthermore, he has co-authored and co-edited 7 books on sports nutrition. Dr. Stout serves on the Editorial Boards of the Journal of Strength and Conditioning Research and Journal of the International Society of Sports Nutrition and is a regular reviewer for journals such as Medicine and Science in Sports and Exercise and Journal of Applied Physiology. He has also presented at national and international conferences since 1993. In July 2001, Dr. Stout received the Outstanding Young Investigator of the Year Award from the NSCA. In addition, that year he also won the Editorial Excellence Award from the Journal of Strength and Conditioning Research. Currently, Dr. Stout enjoys mentoring his graduate students who help to manage the various research activities in the Metabolic and Body Composition Laboratories. He also competes as a master's athlete in the Olympic sport of Judo.
Hector L. Lopez, M.D., FAAPMR, CSCS
Dr. Lopez is recognized for applying his diverse background in nutrition, exercise science, sports and musculoskeletal medicine, endocrinology & metabolism to improving not only the health and quality of life in his patients, but also athletic performance in recreational and elite athletes. Dr. Lopez directs patient care at his centers to optimize outcomes by combining the best methods from the fields of musculoskeletal medicine, pain management, exercise physiology, nutrition and physical rehabilitation. He received his training at the world renowned Northwestern University Feinberg School of Medicine - Rehabilitation Institute of Chicago. He is a Certified Strength and Conditioning Specialist (CSCS) through the NSCA, and holds a Masters degree in nutritional biochemistry with concentration in exercise physiology at Northwestern University. His research interests include: hormonal modulation and nutritional intervention to improve human performance and rehabilitation outcomes of injured patients. An active researcher, speaker and author, he has presented nationally and published articles and scientific abstracts on various topics related to nutrition, stroke, orthopedic injuries, chronic pain disorders, athletic performance, optimal aging, and physician-based exercise prescription.
Dr. Lopez is the founding partner and medical director of 3 facilities in NJ that focus on integrative rehabilitation medicine and human performance to treat patients with the full spectrum of orthopedic injuries (Performance Spine & Sports Medicine, LLC. and Northeast Spine and Sports Medicine, PC.). Dr. Lopez is consultant to professional athletes and the nutritional supplement industry as product developer, researcher and writer.
Marie Spano, MS, RD, FISSN, CSCS
Marie Spano is one of the country's top sports nutritionists and a nutrition communications expert. She helps Olympic, professional and recreational athletes implement a nutrition game plan that will maximize their athletic performance. Marie also works with leading food, beverage and supplement companies on their PR and communications strategies. She has appeared on NBC, ABC, Fox and CBS affiliates on the east coast, written hundreds of magazine articles, trade publication articles, book chapters, e-zines and marketing materials. Ms. Spano holds an MS in Nutrition from the University of Georgia where she worked as a graduate assistant in the athletic department and a BS degree is in Exercise and Sports Science from UNC, Greensboro, NC where she ran Division 1 cross country.
Dr. Martha Garcia, PharmD, JD
Originally from Miami, Florida, Dr. Garcia received her Doctorate in Pharmacy from Creighton University in 1997 and Juris Doctorate in 2007. Dr. Garcia is a registered pharmacist in several states and has been practicing hospital pharmacy for 13 years. In addition, Dr. Garcia is a certified coach for USA Gymnastics. Dr. Garcia has consulted for nutrition companies on structure and functional claims on supplements.
Attitude Drinks Incorporated
10415 Riverside Drive, Suite 101
Palm Beach Gardens
FL 33410
Email:
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Telephone: 877-799-5053
Website:
http://www.attitudedrinks.com/
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